In Person & Online
20th Annual Municipal Communications Conference
Presented by Swansea Communications + SummersDirect
For two decades, SummersDirect Conference & Events and Swansea Communications have been bringing together communication professionals from across Canada for quality conference programming. This partnership is the only in Canada that has provided both national and regional conferences for the communications field .
Our goal is to offer a conference experience that will educate and inspire professional communicators from various industries through an environment of professional networking to benefit both delegates and speakers alike. You will walk away with tools and techniques you can take away and use, case studies you can relate to and most of all VALUE.
Join our email list for information about this event.
Hotel Information
Courtyard Toronto Downtown
The group rate is $299.00/night + taxes and is available Nov. 23 – Nov. 25, 2025. Rooms are not guaranteed and do sellout and are subject to availability. Please don’t delay, we told out our first room block. Book today! October 28 deadline.
Or call Marriott Reservations and make a booking at 1 (800) 847-5075
Venue
Online via Zoom
In Person
Courtyard Toronto Downtown
475 Yonge St, Toronto, ON M4Y 1X7
Contact Us
Speakers
Julia Harvie-Shemko, APR, CEC, Founder and CEO, Red Thread Connections, AB
Andrew Buttigieg
Senior Communications Specialist, City of London, ON
Chair – Brian Lambie, President Redbrick Communications & Media Contact, Association of Ontario Municipalities (AMO)
Kate Ingram
Manager, Communications
Municipality of Port Hope, ON
Tamra Barlow, Communications Coordinator, Municipality of Port Hope, ON
Meghan Brennan
Communications Manager
Town of Taber, AB
Cynthia Lockrey
Change maker + communications expert, Lockrey Communications, BC
Carmen Mallia
Senior Communications Specialist, City of London, ON
Joanne Kleb
Manager of Engagement,
City of Delta, BC
Natalie Graham
Communications Lead, Town of Innisfil, ON
Jenn Lloyd
Health & Wellness Project Coordinator, Town of Innisfil, ON
Frances Tang-Graham
Manager, Communications and Community Engagement
City of Burnaby, BC
Andrée Gates
Data Project Specialist – Data, Analytics and Visualization Services
The Regional Municipality of York, ON
Kent Waugh, Managing Partner, The W Group, BC
Samantha Young
Corporate Communications Advisor
The Regional Municipality of York, ON
Kristy Guthrie
Agency Owner
Bright Light Content Inc., ON
Agenda
Monday, November 24, 2025
All times are in Eastern
8:00 - 8:45 am | Breakfast + Registration + Tradeshow
8:45 – 9:00 a.m. | Opening Remarks from Chair - Brian Lambie, President Redbrick Communications & Media Contact, Association of Ontario Municipalities (AMO)
9:00 – 9:45 a.m. | Bird is the Word: Leaning into the Absurd and Letting Communications Take Flight
Meghan Brennan, Communications Manager, Town of Taber, AB
When 20 ostriches flew the coop in Taber, Alberta, the Town could have stuck their heads in the sand and stuck to a boilerplate communications response. Instead, they spread our wings, cracked a few bird puns, and hatched a campaign that ruffled feathers in the best way. The result? An egg-ceptional, award-winning communications moment that turned a potential flap into a feather in their cap.
This speaker will take you under their wing to explore how embracing the absurd (and humour) can help your communications strategy truly soar.
Delegates will learn:
- How to use humour to enhance public trust and approachability
- When (and how) to take calculated creative risks in your communications strategies
- Practical tips for building a brand personality that resonates with your audience
Meghan Brennan has served as the Town of Taber’s first and only Communications Manager since 2015, overseeing the formation of the municipal communications program. She is responsible for the Town’s public and crisis communications and is the recipient of 27 awards for her work with the municipality.
9:45 – 10:15 a.m. | Finding the right words under pressure
Brian Lambie, President, Redbrick Communications
Brian has extensive communications experience gained during his career as a private sector consultant, a political assistant and a public servant. He founded Redbrick Communications in 2002 with a mission to empower people and organizations to tell their own story, no matter how great the challenge. Brian leads Redbrick’s large public sector practice and he has served as the primary communications strategist for the Association of Municipalities of Ontario (AMO) for almost two decades.
10:15 – 10:30 a.m. | NETWORKING BREAK + TRADESHOW
10:30 – 11:30 a.m. | Port Hope Digs Walton Street: How We Made a Big Dig a Big Deal (On a Tiny Budget)
Kate Ingram, Manager, Communications, Municipality of Port Hope, ON
Tamra Barlow, Communications Coordinator, Municipality of Port Hope, ON
When a once-in-a-generation infrastructure project hit downtown Port Hope, a small but mighty communications team took on the challenge of keeping the community informed and engaged—armed with a shoestring budget and a healthy dose of sarcasm.
In this session, get a behind-the-scenes look at Port Hope Digs Walton Street—a multi-faceted, in-house campaign designed to support the largest infrastructure project the town has ever seen. Through digital storytelling, a cheeky and informative web hub, print materials, a dedicated downtown office, and face-to-face conversations, the team built awareness, fostered trust, and kept residents in the loop—without breaking the bank.
Attendees will learn:
- How a small team created a big impact with limited resources
- Creative strategies for building trust and engagement during disruptive projects
- Practical tips for using empathy, humour, and clear communication to connect with your audience
Kate Ingram is a strategic communications expert with 15+ years’ experience in brand management, public relations, and community engagement. As Port Hope’s Communications Manager, she leads key initiatives and oversees major projects. She also serves as a director on the Northumberland Hills Hospital Foundation Board, supporting healthcare advocacy and community engagement.
Tamra Barlow is a skilled communications professional with nearly five years of experience in municipal government. As Port Hope’s Communications Coordinator, she thrives on the dynamic nature of the role, helping coordinate everything from media relations to digital content. Her work supports transparency, community connection, and effective public service delivery.
11:30 a.m. – 12:15 p.m. | My Top 10 Mistakes in Municipal Communications
Jeremy McLaughlin, Communications Officer, Municipality of Tantramar, NS
Let’s face it—municipal communications can be messy (and so can I…). Typos on public signs, uncomfortable social media backlash over swimming lessons filling up in under 5 minutes, confusing council meeting minutes…I’ve made just about every mistake you can imagine. In this honest (and occasionally humorous) talk, I’ll share my top 10 most memorable mistakes as a municipal communications professional for Tantramar. Expect real stories that reveal the ups, downs, and “did I seriously just do that?”moments.
No judgment here. Just candid reflections and practical tips to help you avoid the pitfalls I fell into, or at least recover faster than I did.
You’ll leave feeling relieved, understood, and armed with fresh insights to handle your own tricky communications moments.
Walk away with:
- Real-world awareness: Recognize common (and uncommon!) communication mistakes before you make them yourself.
- Practical solutions: Gain proven strategies to quickly recover from setbacks, turning awkward mistakes into valuable opportunities.
- Genuine confidence: Feel more comfortable and authentic in your communications role, knowing that even seasoned pros slip up, and that mistakes are just part of the journey.
You’ll laugh, maybe cringe a little, but ultimately, you’ll learn from my mistakes without having to make them yourself.
Jeremy McLaughlin is the Communications Officer for the Municipality of Tantramar, specializing in strategic communications, multimedia storytelling, and engaging public speaking. With a creative background in music production, Jeremy leverages innovative approaches and authentic storytelling to effectively connect with and inspire his community.
12:15 – 1:15 p.m. | NETWORKING/LUNCH BREAK/TRADESHOW
1:15 – 2:15 p.m. | Beyond the Agenda: Turning Dry Council Meetings into Must-See Content
Frances Tang-Graham, Communication and Community Engagement Manager, City of Burnaby, BC
Jared Bowles, Marketing and Communications Specialist, City of Burnaby, BC
Why do most people ignore local government? With hundreds of pages of Council agenda packages and meetings lasting hours, local government can be boring. At the City of Burnaby, we set out to change people’s minds. When Burnaby lost its last community newspaper, the challenge was clear – how could we share what’s happening in a way that’s relevant and interesting? How do we draw in a younger audience? Through “CouncilConnect” and “CityConnect,” a series of low-cost videos running across all social media platforms, we began to create short, lively snapshots of key Council decisions that matter to the community.
During this presentation, you will:
• Learn how to design and launch an engaging video series with minimal resources.
• Discover the techniques behind our successful audience-focused approach.
• Leverage video and social media to build stronger connections between government and community.
Frances Tang-Graham is a seasoned communications leader specializing in strategic engagement, media relations, and public outreach. She led communications for major projects like the $16-billion Site C dam, the largest infrastructure project in BC history. With experience at the City of Burnaby, BC Hydro, and Vancouver Fraser Port Authority, she drives impactful messaging that connects organizations with their communities.
2:15 – 3:15 p.m. | How One City Confronted Hate Head-On: The Bold Approach Behind Stop Tolerhating
Andrew Buttigreig, City of London
Carmen, City of London
In 2024, the City of London launched Stop Tolerhating, a bold, unapologetic public awareness campaign that challenged Londoners to reject passive tolerance and actively stand against racism, discrimination, and systemic hate. Developed through the Government of Ontario’s first provincially funded municipal anti-hate pilot project, Stop Tolerhating pushed the boundaries of traditional government communications and marked a turning point in how local governments can confront difficult social issues through community-led strategies.
In this session, hear how the campaign was shaped by over 60 local organizations representing equity-denied communities, how bold creative direction and strategic storytelling sparked city-wide dialogue, and what it took to balance authenticity with institutional risk. Attendees will learn:
• How to build equity-informed, courageous campaigns in a municipal setting
• Strategies for meaningful community engagement
• Tips for amplifying anti-hate messaging through media and digital channels
Carmen Mallia is an award-winning Senior Communications Specialist who has been working with the City of London for five years. Carmen brings a thoughtful, people-first approach to storytelling, issues management, and campaign development. He is passionate about building trust through transparent communication and strengthening connections between residents and their local government. Carmen has worked across a wide range of portfolios, supporting corporate initiatives, anti-racism and anti-oppression projects, crisis communications management, and digital communications and marketing strategy.
Andrew Buttigieg is an experienced communications and media relations professional with a strong background in government and broadcasting. He has held communications and media relations roles with the City of London and the Ontario government, leading public engagement efforts and managing high-profile communications initiatives. With roots in radio broadcasting, Andrew brings a dynamic, audience-focused approach to storytelling and messaging. He also shares his industry knowledge as a part-time professor in the Broadcast-Radio program at Fanshawe College in London.
3:30 – 3:45 p.m. | NETWORKING BREAK/TRADESHOW
3:45 – 4:45 p.m. | AI in Action: Transforming Municipal Websites into Omnichannel Info Hubs for Exceptional Engagement
Kristy Guthrie, CEO, municiPal AI
As resident expectations for digital services continue to rise, municipalities must evolve beyond static websites to deliver seamless, responsive, and personalized experiences across every channel. This session explores how AI-powered tools can help public sector teams reimagine their online presence—turning municipal websites into dynamic, omnichannel service hubs.
Participants will learn how to leverage AI to streamline service delivery, enhance resident engagement, and create more connected digital experiences. With a focus on practical strategies and real-world applications, this session will equip attendees with the tools needed to modernize their digital infrastructure and meet community needs with greater efficiency and impact.
Attendees will learn:
- How to transform static municipal websites into responsive service hubs using AI chatbots, personalized content, and intelligent search
- Strategies for delivering consistent, high-quality service across web, mobile, social media, and in-person channels
- Ways to use AI to reduce friction, improve engagement, and drive continuous improvement through actionable insights
The session will also feature municiPal AI—a case study of how one platform is helping municipalities turn traditional websites into intelligent, interactive, and citizen-friendly digital experiences.
Kristy Guthrie is a digital strategist and entrepreneur with over 15 years of experience helping purpose-driven organizations modernize how they communicate and connect. As the founder of Bright Light Content Inc., she works with municipalities, nonprofits, and public sector teams to build efficient, human-centered digital experiences. Kristy is also the CEO of municiPal AI, a platform designed to help local governments transform their websites into intelligent, responsive service hubs. With a background in content strategy, user experience, and AI-driven communication tools, she brings a practical, people-first approach to public sector innovation.
4:45 p.m. | Conference Concludes for the Day
4:30 - 6:00 p.m. | Cocktail reception
Tuesday, November 26, 2024
All times are in Eastern
8:00 - 8:45 am | Breakfast + Registration + Tradeshow
8:45 – 9:00 a.m. | Opening Remarks from the Chair - Brian Lambie, President Redbrick Communications & Media Contact, Association of Ontario Municipalities (AMO)
9:00 – 10:00 a.m. | AI at Work: Levelling Up to Leverage AI in Municipal Government
Samantha Young, Corporate, Communications Advisor, Corporate Services, The Regional Municipality of York
Andrée Gates, Data Project Specialist – Data, Analytics and Visualization Services, Corporate Services, The Regional Municipality of York
With more tools now available and AI / GenAI all around us, York Region is moving forward with coordinated efforts to ensure they balance the opportunity to leverage this technology with the risks associated with using it.
Join them to learn more about:
- How York Region is working to level-up staff knowledge of AI across the organization – our journey, governance, internal communications
- How they are using AI in their work
- How to start using AI to support your personal productivity now
Samantha Young has over 20 years’ experience in municipal government communications. Currently a Corporate Communications Advisor at The Regional Municipality of York, she is an award-winning, strategic communications professional with a passion for creating effective and engaging communications that deliver powerful results. Samantha is the communications lead for Artificial Intelligence Enablement at York Region.
Andrée Gates is a Data Project Specialist at The Regional Municipality of York. She supports the Region’s 15 core services to harness the value of data and is currently coordinating York Region’s Artificial Intelligence Enablement. Andrée joined York Region in 2014 after serving over 17 years in the private sector, where she focused on data and analytics at Valassis, GDT Canada and Compusearch.
10:00 – 10:15 a.m. | NETWORKING BREAK + TRADESHOW
10:15 – 11:15 a.m. | Doubling Down on Data: Using Citizen Surveys to Cut Through the Noise
Joanne Kleb, Manager of Engagement, City of Delta
Kent Waugh, Managing Partner, The W Group
In today’s landscape, where online outrage, misinformation, and polarizing discourse often dominate public perception, municipalities need to return to what works: high-quality, representative data. For elected officials bombarded with input from Facebook threads and change.org petitions, reliable insights from well-executed citizen surveys are more critical than ever.
This session will offer a compelling case for why it’s time to treat survey data not as an afterthought, but as one of the most powerful tools in a communicator’s toolkit. Attendees will learn:
- How survey data can cut through online outrage and misinformation
- Basics of survey design and avoiding pitfalls
- What the City of Delta’s strategy is to use survey data
11:15 – 12:15 p.m. | From Rumors to Reality: Clarington's Bold Strategy to Combat Misinformation
Kaitlin Keefer, Communications Officer, Municipality of Clarington
With the decline of local journalism, restrictions on Canadian news on META, and the rise of community Facebook groups, municipalities are facing new challenges in reaching residents with accurate information. The Municipality of Clarington responded with a bold and creative campaign to reclaim the narrative.
This session will explore how Clarington developed and launched its cheeky yet strategic “Subscribe Campaign”—a communications initiative that used humour, community rumours and social media trends to combat misinformation and drive residents to official channels. Learn how the campaign doubled the municipality’s email subscriber base, boosted social media engagement, and positioned Clarington as the go-to source for timely, credible updates.
In this session you will learn:
- The communications challenges facing municipalities in the digital age
- How Clarington used humour and relevance to build trust and engagement
- Key tactics and content examples from the Subscribe Campaign
- Measurable outcomes and lessons learned
- How Clarington continues to keep residents engaged – long after they click ‘Subscribe’
Kaitlin Keefer is an impactful storyteller with 12+ years’ experience in corporate, employee and product communications. Having worked in the private sector for more than 11 years, she brings a marketing lens and customer-centric focus to her latest role as communications officer at the Municipality of Clarington. Kaitlin’s superpower is her ability to connect with people to help craft their stories. She leads with curiosity, authenticity and integrity, and has earned the trust of media, executives, stakeholders and customers in the public, private and not-for-profit sectors.
12:15- 1:15 p.m. | NETWORKING/LUNCH BREAK/TRADESHOW
12:45- 1:15 p.m. | LUNCHEON KEYNOTE ADDRESS: Going from judgement to connection
Cynthia Lockrey, Change maker + communications expert
Lockrey Communications
Did you know that 1 in 5 kids are dyslexic, 1 in 9 have ADHD and 1 in 29 have been diagnosed with autism? While these numbers are less in adults, it’s often due to lack of diagnosis. As communicators, people with hidden disabilities are an audience that is often overlooked – even in the disability conversation.
This keynote address will look at the disability stats in Canada (hint the majority are not visible disabilities), explore the different hidden disabilities, and how to adjust your organization’s communications. With over 8 million Canadians having one or more disability that limits their daily activities, and the majority being not visible, it’s important communicators know how to connect with these residents.
Cynthia Lockrey is a change maker + communications expert. She shifts people, teams, organizations and cultures to go from overwhelmed to clear and activated. She does this through her writing, speaking, training and coaching. Having started her career as a reporter and newspaper editor, she draws upon storytelling to get people to tune-in and be engaged with the content she’s sharing.
Over her 25+ career, Cynthia has worked as a post-secondary instructor, media and crisis communications lead for a Venue City for the 2010 Vancouver Olympic Winter Games, emergency/public information officer for three local governments, communications manager, consultant and leadership coach. Hailing from Ontario, she’s now proud to call beautiful Vancouver Island home with her husband, two kids, two dogs and five ducks.
1:15 – 2:15 p.m. | The Influential Communicator
Julia Harvie-Shemko, APR, CEC, Founder and CEO, Red Thread Connections
Communications professionals often find themselves at the centre of high-stakes decisions, but not always at the table when those decisions are made. If you’ve ever felt sidelined until it’s time to “just send something out,” this session is for you.
Being a great communicator isn’t enough, you also have to be a trusted partner. This session explores how to build influence in your organization even when you don’t have formal authority. You’ll learn how to develop credibility with senior leaders, navigate challenging internal relationships and build a reputation as someone who can be counted on for strategic insight, not just execution.
This isn’t about politics or persuasion. It’s about building relationships, delivering value and showing up in ways that create trust.
Key takeaways:
- A deeper understanding of how influence really works in municipal environments.
- Tools for building and protecting your credibility and reputation internally.
- Techniques for reframing conversations with internal clients to gain earlier involvement and better results.
- Language strategies to shift perception from “order-taker” to “trusted advisor”.
- A personal influence map to identify key relationships and soft spots across your organization.
Julia Harvie-Shemko, APR, CEC, is the Founder and CEO of Red Thread Connections. Julia is on a mission to help communicators do better and be better. With her company Red Thread Connections, she focuses on moving the communications function towards strategic partnership with clients. With her more than 20 years in communication and 30 in leadership, she knows how to bring clarity, focus and strategy to the communications function.
2:15 – 2:30 p.m. | NETWORKING BREAK + TRADESHOW
2:30– 3:30 p.m. | Teen Nights that Work: Strategies for Collaborative Youth Engagement and Branding
Natalie Graham, Communications Lead, Town of Innisfil, ON
Jenn Lloyd, Health & Wellness Project Coordinator, Town of Innisfil, ON
How do you build a program with teens, not just for them?
It can be difficult to reach teens and engage directly with youth. Through bold branding, meaningful youth engagement, and a unique partnership between the Town of Innisfil, the Innisfil ideaLAB & Library, and the Innisfil YMCA, Teen Nights was born. One year later, over 150 sessions have welcomed more than 700 teens into a space they helped shape.
In this presentation, learn how intentional collaboration, teen-led design, and a break from traditional branding created a welcoming, high-impact program for youth. Hear how cross-sector partners aligned visions, shared resources, and elevated teen perspectives to co-create something truly meaningful.
Attendees will walk away with:
- Actionable strategies to engage youth and co-create resources that reflect teen needs and identities
- Techniques for building and sustaining strong, multi-organizational partnerships
- Insights into branding and promotion that resonate with today’s youth
Natalie Graham is a Communications Lead with the Town of Innisfil and is enthusiastic about all things related to municipal government. Passionate about authentic engagement, she champions the use of community feedback and social listening to shape strategies and strengthen connections with residents.
Jennifer Lloyd is a community-oriented social worker and Health & Wellness Project Coordinator at the Town of Innisfil. She co-leads the Town’s Building Safer Communities project, a youth violence prevention initiative funded by the Government of Canada. A natural connector and facilitator, Jenn thrives on building bridges and fostering partnerships that transcend traditional silos.
3:30– 4:30 p.m. | Hot topic coming soon!
4:30 p.m. | Conference Concludes & Chairs Closing Remarks
Post Conference Workshops
Wednesday, November 26, 2025
All times are in Eastern
Workshops are in person attendance only
9:00 a.m. – 12:00 p.m. | Workshop A: How to Present Like a Pro
With over 75% of people having a fear of public speaking, it’s no wonder many struggle to create engaging presentations. Reading from slides filled with lots of information is more comfortable for many people. The problem – it results in boring presentations with a tuned-out audience.
Cynthia helps participants feel more confident, prepared and focused when presenting. We’ll discuss how to create presentations that connect with your audience, how much information is too much and the role of storytelling. Other areas covered include an understanding of body language, best use of Power Point, as well as active listening skills.
Participants will learn:
- A deeper understanding of how to develop impactful presentations
- Awareness of their personal presentation style and stretches
- How to feel more confident, prepared and focused when presenting
- Tips to help coach others on how to prepare for a presentation
https://lockreycommunications.com/keynote/how-to-present-like-a-pro/
Presenter Details: Cynthia Lockrey, Change maker + communications expert, Lockrey Communications
Cynthia Lockrey is a change maker + communications expert. She shifts people, teams, organizations and cultures to go from overwhelmed to clear and activated. She does this through her writing, speaking, training and coaching. Having started her career as a reporter and newspaper editor, she draws upon storytelling to get people to tune-in and be engaged with the content she’s sharing.
Over her 25+ career, Cynthia has worked as a post-secondary instructor, media and crisis communications lead for a Venue City for the 2010 Vancouver Olympic Winter Games, emergency/public information officer for three local governments, communications manager, consultant and leadership coach. Hailing from Ontario, she’s now proud to call beautiful Vancouver Island home with her husband, two kids, two dogs and five ducks.
9:00 a.m. – 12:00 p.m. | Workshop B: Taming the Chaos: Tools to Prioritize, Plan and Push Back with Confidence
Julia Harvie-Shemko, APR, CEC, Founder and CEO, Red Thread Connections
If you’re constantly reacting instead of planning, juggling too many requests and struggling to set boundaries with clients and internal teams – you’re not alone. Municipal communicators are under increasing pressure to be all things to all people, often without the clarity, tools or support to strategically manage the volume of work.
This interactive workshop is designed to help you take back control of your time, your role and your value. Through practical tools, real-life scenarios and guided exercises, you’ll learn how to triage requests, set the right level of communications planning, and confidently say “no”, “maybe,” or “not now” when needed.
You’ll walk away with a stronger understanding of your role as a strategic communicator and the language, tools and mindset to act like one.
You’ll learn how to:
- Assess and prioritize requests using a simple framework for evaluating complexity, risk and impact.
- Choose the right level of plan (back of the napkin, bronze, silver, gold) based on strategic value and defend your choice with confidence.
- Set boundaries and “push back” diplomatically using tested language that maintains strong internal relationships.
- Clarify roles and responsibilities using a role clarity matrix.
- Stop being the default ‘yes’ person and start becoming a trusted strategic advisor.
What you will leave with:
- A prioritization matrix to help evaluate incoming requests.
- A simple decision guide for plan levels (back of the napkin, bronze, silver, gold).
- Language for setting boundaries and framing pushback.
- A stronger sense of agency, confidence, and clarity in your role.
Presenter Details: Julia Harvie-Shemko is on a mission to help communicators do better and be better. With her company Red Thread Connections, she focuses on moving the communications function towards strategic partnership with clients. With her more than 20 years in communication and 30 in leadership, she knows how to bring clarity, focus and strategy to the communications function.
1:00 p.m. – 4:00 p.m. | Workshop C: Batch Like a Pro, Post Like a Human: Smarter Social for Municipal Teams
Kristy Guthrie, Agency Owner, Bright Light Content Inc.
Municipal communicators face a unique challenge: how to consistently produce engaging, high-quality content with limited time and resources—without losing the human touch that builds trust in local government.
In this hands-on workshop, participants will learn how to streamline their content creation process while maintaining authenticity and responsiveness across platforms. Through guided activities, live critiques, and practical tools, attendees will discover how to plan and batch content effectively—saving time without sacrificing impact.
Over the course of 2.5 hours, we’ll explore current trends in social media, break down the content batching process, and share real-world examples tailored to the municipal context. Whether you’re a team of one or part of a larger department, you’ll leave with the structure and creativity needed to make your social media more manageable—and more meaningful.
Attendees will learn:
- How to batch and schedule content efficiently using content pillars, templates, and strategic planning
- Tips to keep posts fresh, timely, and human—even when planned weeks in advance
- Tools and templates to immediately apply, including a content calendar, caption formulas, and batching worksheets
Presenter details: Kristy Guthrie is a content strategist and workshop facilitator with over 15 years of experience helping purpose-driven organizations tell their stories with clarity and impact. As the owner of Bright Light Content Inc., she specializes in crafting efficient, human-centered social media strategies for municipalities, nonprofits, and values-based teams.
Website: https://www.brightlightcontent.com/
Sponsors
Thank you to our presenting sponsor:
Thank you to our media sponsor:
Cancellation & Refund Policy
Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 15 days prior to the conference date subject to an administration fee of $250 plus $32.50 for HST (in person) or $12.50 for GST (online). After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 15 day period, you are also liable for the full fee. SummersDirect Inc. reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.