Presented by Swansea Communications + SummersDirect!
The Saskatchewan Communications Forum is the province’s premier event that brings together communication professionals from across the province to learn from experts in the communication field, as well as learning from each other and having the opportunity to network with your peers.
We aim to bring you professional development that is high quality, usable, scale-able and relate-able. Spend your time wisely and have A LOT to show for it.
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Hotel Information
Delta Hotels by Marriott Regina
For the best rate book direct via www.marriott.com
Venue
Contact Us
Speakers
Julia Harvie-Shemko, APR, CEC, Founder and CEO, Red Thread Connections
Mike Fedyk, Coordinator of Communications and Marketing
Sun West School Division
Marielle Gauthier, ABC, Conversational & Positive Intelligence Coach, Redworks Communications
Peter Pilarski, President, CIPR Communications
Megan Wolfinger, CMP, Director, Corporate Initiatives, Ministry of SaskBuilds and Procurement
Government of Saskatchewan
Kent Waugh,
Managing Partner,
The W Group
Forum
Monday, June 10, 2024
8:00 – 8:30 a.m. | Registration and Breakfast
8:30 - 8:45 a.m. | Welcome & Opening Remarks from the Chair
8:45 - 9:45 a.m. | Back to the basics for better outcomes
Megan Wolfinger, CMP, Director, Corporate Initiatives, Ministry of SaskBuilds and Procurement
Government of Saskatchewan
Small changes can have a big impact. As the workforce grappled with retuning to the office post-pandemic, hybrid work environments and the pressure of growing workloads, it was clear we needed to establish some new best practices that reflected the “new normal” of the workplace. In this session we will share how our organization is working to establish new norms and practices to make our workplaces healthier and more effective.
Participants can bring back to their workplaces tips and tricks about:
- Meeting management practices
- Email etiquette
- Cascading messages techniques
Simple yet effective, everyone should find something they can leverage in their workplace.
9:45 - 10:00 a.m. | Networking & Refreshment Break
NEW! 10:00 - 11:00 a.m. | Rev Up Your Community Surveys: Navigating Potholes & Fueling Success!
Kent Waugh, Managing Partner, The W Group
Let’s face it, a lot can ride on the outcome of a community survey! Done right; it can smooth the path to Council approval and project success! Hit a few unforeseen potholes along the way and the community survey can stall the project or worse; create resident pushback and a loss of trust. Not to mention create some political fires that communications will be responsible for dousing.
In this session, you will learn the most common mistakes in community surveys and how to avoid them (including the language you need to convince planners). At the end of this session, you will feel more confident in developing all aspects of a community survey, from research objective setting to questionnaire design, effective communication to attract respondents, and how to secure sufficient quality and quantity of data to support the initiative.
Outcomes:
- Easily identify ‘potholes’ in questionnaires and how to avoid having them derail your community survey.
- Help create measurable research objectives by starting with what your planners want your Council to think, do, believe or understand.
- Learn how best to prepare your survey and all its communications to attract as many respondents and responses as possible.
11:00 a.m. - 12:00 p.m. | Reaching the TikTok Generation: Communications Practices that Empower Young People to Make a Difference
Mike Fedyk, Coordinator of Communications and Marketing, Sun West School Division
Even Joe Biden has recently opened a TikTok account in the hope of reaching young people, but in this presentation, Mike Fedyk challenges the notion that it is the platform, vehicle or latest trend that is the best way to reach young people. Based on 20 years of delivering highly successful programming with young people, Mike will describe how to reach this important demographic, in authentic and engaging ways. Based on these premises:
- Sport is a powerful model for youth engagement, and it is not a stretch to use many sports principles in communications.
- The best motivation for young people is create opportunities for them to personally invest in outcomes. This will create bonds and loyalty that no advertising campaign can ever match.
- The most powerful way to reach young people is through other young people. Identifying leaders and giving them a platform starts trends that others will follow.
12:00 p.m. – 1:00 p.m. | Networking Luncheon
1:00 – 2:00 p.m. | No More Yes Syndrome: Overcome People-Pleasing at Work
Julia Harvie-Shemko, APR, CEC, Founder and CEO, Red Thread Connections
Do you often find yourself saying yes when you really want to say no? Join Julia in a session looking into the phenomenon of people-pleasing and its far-reaching consequences in the communications function. We’ll uncover the roots of people-pleasing behavior, its effects on decision-making and boundaries, and its implications for work-life balance.
Outcomes:
- Gain a deeper understanding of the characteristics and implications of people-pleasing disease.
- Learn practical techniques to identify and diagnose people-pleasing tendencies in yourself and others.
- Explore how people-pleasing can impact your professional services and relationships within the organization.
- Connect with fellow attendees to share experiences and insights on navigating the challenges of people-pleasing.
- Learn actionable strategies to overcome people-pleasing tendencies.
Join Julia for an exploration into the impact of people-pleasing tendencies on personal and professional well-being.
2:00 – 3:00 p.m. | Positive Intelligence
Marielle Gauthier, ABC, Results Certified Coach, ACC, Conversational Intelligence Coach, Positive Intelligence Coach
Redworks Communications
Every single day we actively sabotage ourselves causing us to respond to life’s challenges with a negative rather than a positive mindset. We sabotage our effectiveness and performance; wellness and happiness; and relationships. While we cannot totally eliminate our saboteurs, we can work to lower their volume by strengthening our mental fitness muscles to cultivate a growth mindset.
In this webinar, participants will:
- Discover what mental fitness is
- Discover the three core muscles at the root of mental fitness
- Discover the 10 saboteurs and 5 sage powers
- Learn about the Sage Perspective
- Discover one technique to quiet the Saboteurs and activate the Sage
3:00 – 3:15 p.m. | Networking & Refreshment Break
3:15 – 4:15 p.m. | *Keynote Session* Authenticity and Authority in Today’s Digital World
Peter Pilarski, President , CIPR Communications
In his session Peter will delve into the dynamic landscape of digital marketing and communications in 2024, emphasizing the indispensable role of Digital Public
Relations. He will offer insights into how artificial intelligence is reshaping consumer search behaviors and setting the stage for a groundbreaking shift in online search dynamics.
Through this session you’ll gain a comprehensive understanding of the changing paradigms in digital marketing and public relations. You’ll walk away with a nuanced perspective on how AI influences online search behavior and the implications for brands and their digital strategies. The session aims to enlighten attendees on the renewed significance of public relations, intertwined seamlessly with modern digital channels, and underscore the vital role of human stories and authenticity in an AI dominated world.
Sponsored By
Interested in Sponsorship? Please contact us by emailing andrea@swanseacommunications.com.
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Cancellation & Refund Policy
Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $250 plus $12.50 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. SummersDirect reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.