Tuesday, November 7, 2017
8:00 – 8:50 a.m.
REGISTRATION AND CONTINENTAL BREAKFAST
8:50 – 9:00 a.m.
OPENING REMARKS FROM CHAIR
Brian Lambie, Redbrick Communications &
Media Contact, Associations of Municipalities of Ontario
9:00 – 10:00 a.m.
Communicators as Change Makers
Caroline Kealy, Founder & Principal
The opportunity for today’s communications professional is to go beyond information dissemination, and step up to become an indispensable agent of change. Association communicators are uniquely positioned to drive change and enable the transformation agendas of their organizations. This is becoming the essential skillset, and mindset for our profession.
This presentation will put the spotlight on the opportunity you face as an association communicator to be a transformative agent of change, and illuminate the path forward for you to fulfill this elevated role. Participants will learn practical skills and techniques for shaping communications approaches and messages in support of change management. You’ll come away with new insights and renewed confidence to unlock your full potential and impact as a change maker.
10:00 – 10:15 a.m.
NETWORKING REFRESHMENT BREAK
10:15 – 11:15 a.m.
From PT Barnum to Red Bull — What is experiential marketing and how can it help associations?
Christian Garceau, Founder & Chief Planner
A Social Affair Event Management Inc.
Read a blog post or magazine article in 2017 and you’re sure to come across the term “experiential marketing.” While not a new concept, it’s getting plenty of recent attention and many associations are questioning what it really means, what advantages it might have, and how it can be done on a budget.
Join Christian to discover how an association can leverage experiential marketing to increase brand awareness, foster new relationships, increase membership, and develop a strong feedback loop with key stakeholders. It will be an “experience” you don’t want to miss!
11:15 – 12:15 p.m.
Everything on the Internet is free, right?
Heather Martin, Copyright Officer
University of Guelph
Ever wonder if that meme you’re sharing could get you in legal trouble? Worry that your social media intern is sharing copyrighted images or videos? If you’ve answered yes to either of these questions, this session is for you. Designed to be a crash course on copyright issues in the digital world, this presentation will provide you with the essential tools you need to create great content while avoiding copyright pitfalls. .
Topics covered will include:
- Top 10 golden nuggets of digital copyright wisdom
- Social Media – misconceptions about creating cartoons, memes, videos and more.
- Case Studies – copyright mistakes content managers often make & how to avoid them
- Creative Commons – what is CC-licensed content and how can you use it?
- Stock images – where to get them / understanding the implications
- Tips and tools to help you create gorgeous content without worrying about copyright
12:15 – 1:15 p.m.
1:15 – 2:15 p.m.
Socializing the association – using social/digital media to fulfill your mission and support your members
Doug Lacombe, President
How do associations stay relevant in the digital age? In this session, Doug Lacombe, President of Communicatto Inc., will illustrate how association communicators can use social and digital platforms to attract, retain and advocate for their members. Doug will dive deep into why digital and will provide attendees with easy steps to get started on digital today.
2:15 – 3:15 p.m.
INTERACTIVE DISCUSSION GROUPS
delegates will break into small groups and share their own experiences in what works and what doesn’t work in communications. Delegates will walk away with numerous case studies and a best practice list.
3:15 – 3:30 p.m.
NETWORKING REFRESHMENT BREAK
3:30 – 4:30 p.m.
Content Management Strategies
Erin Brophy, Communications Manager
Canadian Fuels Association
Association Communicators don’t always have on hand the biggest budgets, the largest teams or the most time to do everything they’d like. Through a case study approach, learn how your content should pass the 1×5 rule to: deliver member value, educate key audiences, connect with stakeholders, strengthen advocacy, and…be human. By applying the 1×5 rule to even your simplest com- munications activities, you can save time, say more, be strategic, and deliver value to your association. It’s a “squeeze or get squeezed” approach for the small communications team!
CHAIR’S CLOSING REMARKS AND CONFERENCE CONCLUDES