Inner Strength Communication and SummersDirect Conference & Events have come together to present this event for internal communications professionals from across Canada. A one of a kind event in Canada.
Inner Strength Communication uses its expertise in Internal Communication, Change Management and Branding to enable, engage and empower employees and internal stakeholders to deliver business results from the inside out.
With a lofty vision…that organizations and leaders see strategic internal communication as integral to business success. That’s why they are committed to helping communication and business professionals to step up their game; bring strategic communication solutions to the boardroom; and earn their seat at the table.
SummersDirect Conference & Events is a conference planning company that sets itself apart from the rest with a focus on customer service and value. With over a dozen years of providing quality conference programming to communications professionals across Canada.
SummersDirect events deliver:
All times are listed in the Eastern time zone.
|8:30 – 8:55 a.m.||TRADESHOW OPEN|
|8:55 – 9:05 a.m.||WELCOME AND OPENING REMARKS FROM THE CHAIR||Priya Bates, ABC, MC, CMP, IABC Fellow, President
Inner Strength Communication Inc.
|9:05 – 9:50 a.m.||OPENING Keynote
Cutting through the Clutter: Creating communications that people will actually pay attention to . . . and act on!
|Steve Crescenzo, Crescenzo Communications
It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition, people working from home, people reading on mobile devices . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate. In this practical session, leading communication expert Steve Crescenzo will use real-life examples to show you:
|9:50 – 10:30 a.m.||From crisis to opportunity: building on lessons from Covid to strengthen the case for strategic internal communication
||Max Puller PGCert BA FCIPR CIIC – Director of Employee and Change Communications, Sodexo
2020 has been an extraordinary year for communications professionals. From managing the crisis presented by Covid-19 – a global pandemic, the likes of which we’ve never seen before – to supporting businesses with recovery and adapting to a new normal, communicators have certainly ‘earned their keep’.
You may have heard Albert Einstein quoted as saying “in the midst of every crisis, lies great opportunity” – well, for internal communicators that may well be the case. Whether it’s keeping furloughed colleagues connected, ensuring front-line workers have the latest information and guidance they need to work safely and effectively every day, or helping employees stay engaged and adapt to new ways of working, many organisations have quickly come to understand the value of strategic and impactful internal communication.
|10:30 – 10:50 a.m.||NETWORKING BREAK + TRADESHOW|
|10:50 – 11:20 a.m.||Crowdsourcing a Strategic Plan
||Nikki Luscombe, Senior Strategic Communications Advisor, George Brown College
In winter 2018-19, George Brown College needed to find a compelling way to engage its employees in the development of the college’s new strategic plan. Faced with a diverse employee population spread out across several campus locations, the college needed an accessible platform that could offer flexibility and give employees a voice.
The launch of George Brown College’s ideation platform, iGBC.ca, encouraged employees to share their opinions on the future of the college in a collaborative and transparent way to influence the organization’s direction for 2022 and the decade beyond. Within nine months, more than 6,000 individuals offered more than 20,000 contributions to the college’s strategic development process through workshops, think tanks, roundtables, college council meetings, surveys and via iGBC.ca.
In this session, internal communications and HR professionals will gain insights into:
|11:20 a.m. – 12:00 p.m.||Starting from scratch: Lessons learned from an intranet rebuild
||Jennifer Ballantyne, Director of Content and Community, Loblaw Companies Ltd
What if you could re-build your company’s digital communication tools from scratch? That’s exactly what Loblaw did, retiring more than five different intranets and sites in favour of a single, personalized and interactive digital workspace. Since the site’s launch in 2017, it has expanded in both reach and scope and enabled the company to directly communicate to its frontline workers for the first time ever.Loblaw’s site, flip, has been recognized as by Nielsen Norman Group as one of 10 winners in the 2020 Intranet Design Annual Awards, and by Ragan as Best Overall Intranet in the 2018 Intranet Awards.In this case study session, you’ll learn:
|12:00 – 12:30 p.m.||NETWORKING, LUNCH BREAK + TRADESHOW|
|12:30 – 1:10 p.m.||Employees are the best recruiters: A Case Study from BRP*
||Dominic Farand, Manager, Global Internal Communications, BRP*
With a highly diverse workforce, BRP*, one of the world’s leaders in the powersports and marine industries, has always valued its employees as its most important brand ambassadors. Recently, BRP has experienced rapid growth that far exceeds industry averages. To sustain a predicted similar growth trajectory over the next four years, BRP urgently needed to recruit and acquire talent with the right skills and expertise. Who better to recruit new talent than our own employees with their passion, drive and ingenuity — the core values at BRP.
With this in mind, the Internal Communications teamed up with Talent Acquisition to rethink how to promote an existing but unknown Employee Referral Program and expand its awareness and reach in its various sites around the world. In this session, learn how good collaboration and bold creativity led to a recognized campaign that resulted in an exceptional increase of referrals, the best results ever.
(*Bombardier Recreational Products)
|1:10 – 2:10 p.m.||Panel: Expecting the Future: a discussion on tomorrow’s PR industry
||The world of communications is always evolving and needs to adapt to a dynamic approach. Join four emerging industry professionals as they share what they believe is the future of PR, and what they need from their leaders to bring it to life.
Moderator: Priya Bates
Panelists: Aidan Djabarov, Arefeh Ghane, Maxim Naylor, Michelle Nguyen
|2:10 – 2:45 p.m.||NETWORKING + TRADESHOW|
|2:45 p.m.||CONFERENCE CONCLUDES FOR THE DAY|
All times are listed in the Eastern time zone.
|9:00 – 9:30 A.M.||TRADESHOW OPEN|
|9:30 – 9:40 a.m.||WELCOME AND OPENING REMARKS FROM THE CHAIR||Priya Bates, ABC, MC, CMP, IABC Fellow, President
Inner Strength Communication Inc.
|9:40 – 10:25 a.m.||KEYNOTE
Get your leaders involved & owning their leadership to power performance
|Sherhara Downing, Founder & Master Trainer, Level Comm
Whether you realize it or not but your normal working conditions can stifle creativity and thinking outside of the box. Here we’ll challenge the way we develop strategies that motivate decision makers to lead teams to greater performance.
In this keynote you’ll hear about:
|10:25 – 11:05 a.m.||Driving Culture Through Crisis
||Catharine Rossano, Executive Director, Marketing & Communications, Rabobank Wholesale Banking North America
How do you create a strong culture at an organization that can carry you through both business as usual and times of crisis and change? Hear an ongoing case study about a corporate bank that enabled employees to create a renewed culture for two different parts of Rabobank’s business, drive that culture to bring colleagues across North America together, and leverage that culture during COVID-19 and the events surrounding George Floyd & the movement for social justice.
Participants will learn:
|11:05 – 11:25 a.m.||NETWORKING BREAK|
|11:25 – 12:05 p.m.||Building Capacity through Engagement and Empowerment-a grassroots approach
||Karen Traboulay ABC, MBA, Communications Manager, York University
This session is designed to walk participants through a journey already taking place at York University whose end goal is to build capacity and foster a culture of communications through empowerment and engagement. Leveraging the power of peer networks and the innate desire to learn and develop, employees are being given an opportunity to enhance their knowledge and strengthen their current skills and to adapt and thrive in a fast-changing, fiscally restrained environment.
Participants will learn how professional and /or personal interests can be used to:
|12:05 – 12:35 p.m.||NETWORKING + LUNCH BREAK|
|12:35 – 1:55 p.m.||How to build an anti-racist organization where all people can thrive
||Dr. Leeno Karumanchery, Co-Founder & Head of Behavioural Sciences, MESH Diversity
MESH/diversity empowers professionals with the strategic support, tools, metrics and data needed to drive success across their organizations.
With the present public discourse around racism, many organizations are professing their desire to be actively anti-racist. In this interactive session, you will be introduced to a framework and tools to drive success across your organization and build high performance teams where all your people can thrive:
|1:55 – 2:15 p.m.||NETWORKING BREAK|
|2:15 – 2:55 p.m.|| Keeping Employees Connected Even When They’re Apart
||Nicole Stuber, Manager, Internal Communications, MLSE
Maple Leaf Sports & Entertainment (MLSE), the parent company of the Toronto Maple Leafs, Toronto Raptors, and one of North America’s leading sports and entertainment companies, implemented employee engagement platform, Workplace from Facebook, 3 years ago. Today 100% of salaried employees and more than 90% of hourly employees use it as their central communication tool. Learn how:
|2:55 p.m.||CHAIR’S CLOSING REMARKS AND CONFERENCE CONCLUDES|
All times are listed in the Eastern time zone.
|9:00 – 11:30 a.m.||Workshop A: Build a Creative Content Strategy . . . From Start to Finish|
|12:30 – 2:30 p.m.||Workshop B: DIY Internal Communications Audit|
|12:30 – 2:30 p.m.||Workshop C: Ask don’t Tell: How a Coach Approach to Leadership Develops and Engages Staff|
Scroll down for workshop details…
9:00 – 11:30 a.m.
Workshop A: Build a Creative Content Strategy . . . From Start to Finish
Steve & Cindy Crescenzo, Crescenzo Communications
Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out. Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. In this new Webinar, which is filled with practical examples from real-life companies, Steve and Cindy Crescenzo will how you how to:
12:30 – 2:30 p.m.
Workshop B: DIY Internal Communications Audit
Priya Bates, President, Inner Strength Communication Inc.
Communication strategies should always begin with research, but what if you don’t have the funds to hire an external agency to audit your internal communication efforts or you’d simply like to understand the process and build your research skills?
As an increased communication focus turns to the internal audience – employees, members, or partners – communication professionals must be able to use research effectively to influence employees and leaders to drive real impact. The data tells a story and positions you as the expert. Takeaways: Set clear goals and objectives that are aligned to business results Learn the basic elements of an internal communication audit Understand tips and tricks for analyzing the data and results With a supporting handbook, Communication Professionals will learn the step-by-step process to conduct their own audit, understand skills needed, know what questions to ask and know when to enlist support internally or externally. Data and research provides an important foundation to lead more strategic conversations with colleagues and executives and most importantly teaches communication professionals about the necessity to listen first and plan before taking orders and delivering tactics.
This is a mid-level workshop with the following learning objectives:
12:30 – 2:30 p.m.
Workshop C: Ask don’t Tell: How a Coach Approach to Leadership Develops and Engages Staff
Catherine Ducharme, Co-Founder, Fluency Leadership
Colin Macrae, Co-Founder, Fluency Leadership
What would you accomplish if you could get the best out of yourself and the people you lead?
The leadership superpower for this millennium is a coaching mindset. Our workplaces and the people working in them are changing at a rapid pace. The days of leaders telling people what to do, having all the answers and providing solutions, is giving way to collaborative partnerships – where trust is given, and people are empowered. This has huge implications for how we lead, communicate, develop and engage staff and build trusting relationships. Enter coaching. Using intentional listening, curiosity and agenda-free, open questions, a coach approach supports, guides and challenges people to maximize their potential, performance, and skills. It’s less directive, and more about fueling individual learning by helping people tap into their own inner resources, generate their own solutions and truly own their decisions. Leaders who adopt a coaching leadership style see increased employee performance, retention and engagement. It also provides the freedom to lead and builds stronger teams and relationships. Indeed, we believe the leadership superpower for this millennium is a coaching mindset.
This highly interactive workshop introduces the foundational elements of coaching and equips participants with high-level concepts and basic skills to bring more of a coach approach to leadership. The workshop will be light on lecture and big on practice. Through coaching demos, real-plays and self-directed learning, participants will learn:
|Limited Time Launch Rate||Early Bird Rate
(until September 25, 2020)
(after September 25, 2020)
|BEST VALUE! Conference + Two Post-conference Workshops (Nov. 2, 3 & 4, 2020)||$990.00||$1125.00||$1315.00|
|Conference + 1 Post-conference Workshop (Nov. 2, 3 & a half day on Nov. 4, 2020)||$925.00||$1050.00||$1125.00|
|Conference – One Day Only (Nov. 2 or Nov. 3 ) + 2 Post-conference Workshops (Nov. 4)||$860.00||$975.00||$1125.00|
|Conference – One Day Only (Monday, Nov. 2 or Tuesday, Nov. 3) + 1 Workshop (Nov. 4, 2020)||$595.00||$675.00||$790.00|
|Conference – Both Days (Nov. 2 & Nov. 3, 2020)||$725.00||$825.00||$900.00|
|Conference – One Day Only (Nov. 2 or Nov. 3, 2020)||$365.00||$415.00||$495.00|
|Post-conference One half day Workshop only (Nov. 4, 2020)||$365.00||$415.00||$455.00|
|Post-conference Full day Workshop only (Nov. 4, 2020)||$695.00||$825.00||$865.00|
Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. SummersDirect Inc. reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.